Customer Experience (CX)

It is the set of experiences that a person has during his time as a brand customer.

There are various techniques for measuring customer satisfaction. At T2G we recommend using the Net Promoter Score (NPS) model, which is a simple tool, published by Harvard Business Review in 2003 and widely used ever since. It focuses on measuring the degree of satisfaction and loyalty of consumers, being applicable to any company.

Due to changes in consumption, competition and consumer demands, experience has become a fundamental aspect for companies. Providing a good experience makes a difference with the competition, increases the profitability of your brand and ensures business continuity in the long term.

The best way to start improving customer experience is to analyze the sales process and simplify it, for example, avoiding unnecessary registration processes and waiting times.