Our Thick Data service consists of complementing quantitative data analysis based on Big Data with information from Netnographic studies, or Digital Ethnography, which allow us to obtain useful information about the behavior of users, focused on their feelings, emotions and preconceived ideas that they might have and that are often overlooked in statistics. These studies provide essential information on the segmentation of your customers, detection of consumer needs and their perception of your company or brand.

Main utility

Complement quantitative analysis (e.g. Big Data) with information that helps to know how a product or service impacts on the lives of consumers.

Thick Data | Benefits

Complement statistical analysis
Know the customer better
Optimize processes based on the customer
Identify purchase motivations
Identify perception of value
Measure brand positioning

Online tracking: When hiring a service, our clients obtain a tracking code with which they can easily follow the progress of each of the requirements through our website.

Stages of service

Some stages may vary depending on the size, current status and location of the business.

Additional information

Frequent inquiries about Thick Data

What is thick data and how does it help companies?

In the business environment, Thick data is information obtained through qualitative data that helps to understand the emotions and feelings of consumers. This type of information is essential to complement data obtained through Bigdata.

What is the importance of thick data for companies?

The importance of Thick data for companies is to complement the information obtained in a massive way (Bigdata), explaining the reasons, emotions, feelings and factors that determine their preferences.

What is the difference between thick data and big data?

Thick data are small pieces of data difficult to quantify, but very valuable from which interesting conclusions are obtained. While Big Data, are huge amounts of quantifiable data that often lack context.

How to hire our services Thick Data

Write to us at info@t2g.cl, or through our website indicating your request and we will schedule an evaluation meeting as soon as possible.

1. Evaluation

Virtual meeting for previous definitions.

2. Proposal

Proposal sending in 24 hrs.

3. Getting to work

Consulting starts using Collaborative Platform

Schedule evaluation meeting Frequently asked questions

Thick Data

What is it?