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Many companies are knowledgeable about their data sources, but they are not able to obtain and make sense of thick data.Harvard Business review
Complementing your Data Analysis? We perform Netnographic studies that allow us to delve into the context, intentions and feelings of your consumers.
Our Thick Data service consists of complementing quantitative data analysis based on Big Data with information from Netnographic studies, or Digital Ethnography, which allow us to obtain useful information about the behavior of users, focused on their feelings, emotions and preconceived ideas that they might have and that are often overlooked in statistics. These studies provide essential information on the segmentation of your customers, detection of consumer needs and their perception of your company or brand.
Complement quantitative analysis (e.g. Big Data) with information that helps to know how a product or service impacts on the lives of consumers.
Some stages may vary depending on the size, current status and location of the business.
In the business environment, Thick data is information obtained through qualitative data that helps to understand the emotions and feelings of consumers. This type of information is essential to complement data obtained through Bigdata.
The importance of Thick data for companies is to complement the information obtained in a massive way (Bigdata), explaining the reasons, emotions, feelings and factors that determine their preferences.
Thick data are small pieces of data difficult to quantify, but very valuable from which interesting conclusions are obtained. While Big Data, are huge amounts of quantifiable data that often lack context.
Write to us at email@example.com, or through our website indicating your request and we will schedule an evaluation meeting as soon as possible.
Virtual meeting for previous definitions.
Proposal sending in 24 hrs.
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